News/Events

There are a few bestselling novelists who started as a copywriter – but there is only one who also wrote ads for Swissair. So my delight was all the greater that Martin Suter gladly accepted the invitation to talk on the occasion of the current exhibition „Sky Society – Original Vintage Swissair Posters“ about his […]

What an experience: Had the pleasure to give a little talk at the Residence of Switzerland’s ambassador in Singapore about the crucial importance of Le Corbusier‘s artistic œuvre for his built work as well as about his more than just rare hand-signed poster that unifies both. Voilà the first hand account by Ambassador Fabrice Filliez: […]

As part of the exhibition „SKY SOCIETY – Original Vintage Swissair Posters“, graphic artist Moreno Tuttobene calls in his presentation (in German) on 24 October to mind Kurt Wirth (1917-1996), who designed several posters and advertising material for Swissair in the 50s – an œuvre that still makes a surprisingly modern impression. Wirth went on […]

Bei der Gründung der Swissair 1931 war es alles andere als absehbar, dass die Schweizer Fluglinie mal über Jahrzehnte hinweg als Vorbild für andere Gesellschaften dienen würde. Nicht zuletzt dank einer von Rudolf Bircher früh entwickelten und dann – vor allem – von der Geschäftsleitung konsequent umgesetzten Corporate Identity fing die Swissair Anfang der 50er […]