It’s a pleasure again and again – as well as a nice confirmation – to attract the attention of independent editors. Many thanks this time to the Financial Times. And voilà the online article about the high significance that graphic arts itself enjoys in Zurich: «Signs of the times: three graphic design tours of Zürich»
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Well, it’s done: Eleven months ago the first meeting took place, now it‘s printed and dispatched to the clients of a Swiss financial service provider: «Made in Switzerland», a little book reviewing the beginnings and the evolution of the Swiss Product Poster till ca. 1960. I‘m pretty honored to have been asked to compile the […]
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There are a few bestselling novelists who started as a copywriter – but there is only one who also wrote ads for Swissair. So my delight was all the greater that Martin Suter gladly accepted the invitation to talk on the occasion of the current exhibition «Sky Society – Original Vintage Swissair Posters» about his […]
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What an experience: Had the pleasure to give a little talk at the Residence of Switzerland’s ambassador in Singapore about the crucial importance of Le Corbusier‘s artistic œuvre for his built work as well as about his more than just rare hand-signed poster that unifies both. Voilà the first hand account by Ambassador Fabrice Filliez: […]
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As part of the exhibition “SKY SOCIETY – Original Vintage Swissair Posters”, graphic artist Moreno Tuttobene calls in his presentation (in German) on 24 October to mind Kurt Wirth (1917-1996), who designed several posters and advertising material for Swissair in the 50s – an œuvre that still makes a surprisingly modern impression. Wirth went on […]
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When Swissair was founded 1931, it wasn’t very likely that it was to be a model for civilian air travel for decades to come. But thanks also to its clever branding, the airline began to set standards.
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