Well, it’s done: Eleven months ago the first meeting took place, now it‘s printed and dispatched to the clients of a Swiss financial service provider: “Made in Switzerland”, a little book reviewing the beginnings and the evolution of the Swiss Product Poster till ca. 1960. I‘m pretty honored to have been asked to compile the […]
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There are a few bestselling novelists who started as a copywriter – but there is only one who also wrote ads for Swissair. So my delight was all the greater that Martin Suter gladly accepted the invitation to talk on the occasion of the current exhibition “Sky Society – Original Vintage Swissair Posters” about his […]
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What an experience: Had the pleasure to give a little talk at the Residence of Switzerland’s ambassador in Singapore about the crucial importance of Le Corbusier‘s artistic œuvre for his built work as well as about his more than just rare hand-signed poster that unifies both. Voilà the first hand account by Ambassador Fabrice Filliez: […]
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As part of the exhibition “SKY SOCIETY – Original Vintage Swissair Posters”, graphic artist Moreno Tuttobene calls in his presentation (in German) on 24 October to mind Kurt Wirth (1917-1996), who designed several posters and advertising material for Swissair in the 50s – an œuvre that still makes a surprisingly modern impression. Wirth went on […]
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When Swissair was founded 1931, it wasn’t very likely that it was to be a model for civilian air travel for decades to come. But thanks also to its clever branding, the airline began to set standards.
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The works shown in the present Le Corbusier exhibition, on display until 29 June (see the invitation), testify to his more than sixty-year-long artistic productivity and furthermore give an impression of his continuing development as both an artist and an architect. In light of the significance of LCs artistic oeuvre – he referred to it […]
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