Flims

“I was wearing my two-piece bathing suit and he told me to take a bounce. I didn’t mind, why should I; he put his camera on the ground, I jumped, done. He pulled the trigger only once, I jumped only once,” recalled in 2006 the lady whom Jules Geiger had photographed in 1938.

The autodidact (1898 – 1987) then mounted his snapshot in a photograph of Lake Cauma, before the local tourism authority had the montage colored (probably by the printer, Kümmerly & Frey in Bern). The poster became so popular that several re-editions followed, giving the motif an iconic status over the decades; scarce, especially in this outstanding, untouched condition.