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Montreux – Berner Oberland | The Golden Pass Route

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SOLD

Creator anonymous
Printing year 1922
Sheet size (cm) 99×69
Printing technique Intaglio
Printer Kunstanstalt Brügger
Condition A-
Asking price 0 CHF
Categories Bern(ese Oberland), on the tracks | by cable car, Romandy, Switzerland

The first modern MOB poster – i. e. without the author incorporating several motifs, as was quite common on Swiss tourism posters until around 1920 – that is neither signed nor attributable to a specific designer. The style and setting may be strongly reminiscent of Eduard Stiefel, but if the design had come from his hand, he would undoubtedly have insisted on the right to sign. It can therefore only be assumed that the anonymous author (probably an employee of the Brügger printing company in Meiringen) was aware of the plagiarism and was happy to remain unrecognized.

The narrow-gauge railway Montreux Bernese Oberland has been running from Montreux on Lake Geneva via the Vaud Prealps with Château d’Oex, the Bernese Oberland with Gstaad and Zweisimmen to Interlaken at the foot of the Jungfrau region since 1905; a connecting line to Lucerne existed from 1916. The MOB boosted tourism enormously and achieved world fame with the luxury trains used from the 1920s onwards (see the armchairs). The route between Montreux and Lucerne is still advertised today as the “Golden Pass Route”, whereby changing trains in Zweisimmen has not been necessary since 2022, despite the still different track gauges.

maybe of interest as well:

Montreux – Bernese Oberland – Railway | MOB