| Creator | Georges Calame |
| Printing year | 1968 |
| Sheet size (cm) | 128×90.5 |
| Printing technique | Offset |
| Printer | Roto-Sadag |
| Condition | A- |
| Asking price | 1'350 CHF |
| Categories | Design & Architecture, Household & Department Stores, Romandy |
Original Vintage Poster by the commercial artist and exhibition designer Georges Calame (1930 – 1999), who started in Geneva in 1953 and was committed to the principles of the Swiss Style from the very beginning: precise and minimalistic designs without losing sight of the balance of the composition. 15 of his posters were among the “Best Posters of the Year”, a prize awarded by the Swiss Confederation – making him one of the very few from French-speaking Switzerland to be regularly among the winners.
The Geneva furniture store Tagliabue, which was founded in the mid-1950s and taken over by Teo Jakob in 1999, was something like the Wohnbedarf of French-speaking Switzerland and a client of Calame for over 30 years. What is remarkable about this poster advertising Eero Saarinen’s Tulip Chair, produced by Knoll International, is the white armchair on the right, which (although not moved out of symmetry) slightly obscures the red one due to their width; a position that almost hurts the eye – which makes the motif or the product all the more memorable.
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