By Swissair to New York


Creator Henri Ott
Printing year 1949
Sheet size (cm) 102×63.5
Printing technique Lithograph & Linocut
Printer Orell Füssli (and probably Jacques Bollmann)
Condition A
Asking price 4'200 CHF
Categories in the air, rest of the world, Swissair

A copy from the edition used by Swissair in the spring of 1949 to advertise the launch of its regular flights to New York (at that time still in the four-engine DC-4 and with stopovers in Shannon, Ireland, and Gander, Newfoundland) – a risky move for the then still somewhat powerless airline, but one that soon proved to be spot on.

This photomontage with the impressive Rockefeller building was designed by Zurich painter and graphic artist Henri Ott (1919 – 2009) who created countless posters for Swissair from 1948 onwards, after first completing an apprenticeship as a signwriter and then briefly enrolling at the Zurich School of Applied Arts from 1938.

In contrast to the numerous later text variants – for example on the occasion of the acquisition or use of the more modern DC-6 models – this very first version appeared with Henri Ott’s signature at the bottom right and the company logo in school font that Swissair used until 1950. Extremely rare and in outstanding condition.