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Swissair – das schönste Reisen

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Creator Studio Selecta (Theodor Brunner)
Printing year 1938
Sheet size (cm) 101.5×62.5
Printing technique Lithograph
Printer unknown
Condition A-
Asking price 7'500 CHF
Categories in the air, Swissair, Switzerland

One of the very first posters designed specifically for Swissair, created by Theodor “Teddy” Brunner, who founded his own agency in Zurich in the mid-1930s. The exact year of printing can no longer be ascertained, but based on the DC-3 depicted, which was in service from 1937 (and, incidentally, was assembled by Fokker in Amsterdam, which is why experts like to refer to it as the Douglas-Fokker DC-3), it is likely to have been 1937 or 1938 – possibly by Brunner himself. Individual contours of the aircraft have been heightened in white by hand.

Rarer than rare; at least we are not aware of a second copy.