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Swissair – Schweiz. Luftverkehrs AG

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Creator Carl Moos
Printing year 1933
Sheet size (cm) 102×64
Printing technique Lithograph
Printer Art. Institut Orell Füssli
Condition A-
Asking price on inquiry
Categories in the air, Swissair & Aviation, Switzerland

The very first Swissair poster – actually designed in 1930 by Carl Moos for the Swiss Air Traffic Union, an association of various airlines, to encourage the wealthy population to switch from trains to planes. After its founding in 1931, Swissair used the design with adapted text for itself.

for further background information, see here:

Swissair | Schweiz. Luftverkehrs AG

maybe of interest as well:

Service Aérien d’Hiver | DC-2 der Swiss Air Lines