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Swissair – To South Africa | Geneva – Johannesburg

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Creator Viktor Hasslauer
Printing year 1948
Sheet size (cm) 100×62
Printing technique Linocut
Printer Bollmann
Condition A-
Asking price 1'600 CHF
Categories in the air, rest of the world, Swissair & Aviation

Original Swissair Poster created in 1948 by Viktor Hasslauer and thus one of the first that the airline commissioned after the Second World War – in this case to advertise its not yet regular flights with the DC-4 from Geneva to Johannesburg in South Africa. If an airline were to advertise in this way today – with the “native” looking up at the latest technical achievements of the “white man” – it would be done, of course.

maybe of interest as well:

Swissair – Arabia/North Africa (Maquette)