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Glorious Arosa


Creator Viktor Rutz
Printing year 1935
Sheet size (cm) 127.5×90
Printing technique Intaglio
Printer Art. Institut Orell Füssli
Condition A
Asking price 3'800 CHF
Categories Grisons, Switzerland, Winter Posters

Astonishing that the tourism bosses of Arosa waved through this poster in 1935, which – in view of the nipples clearly visible under the fabric – can be called courageous. Or tasteless. On the other hand, the people in charge may well have been aware of the risk and – gleeing of joy – sensed the hype it would cause. Which is what happened: Some cantons and the Swiss Federal Railways rejected to display the poster.

In the 70s, the whole thing wouldn’t have been a problem – today, however, a principal would probably commit economic suicide with such an action.

maybe of interest as well (and not in the least offensive):

Arosa – Switzerland