Bettina Richter, curator of the poster collection of the Museum für Gestaltung Zürich, giving our guests on the occasion of the opening of PLACART a diverting overall picture of developments in Swiss poster history on the basis of available posters on-site – commencing with Jules Chéret’s «Palais de Glace» from 1893 and a by comparison very modest Swiss poster from the same time, continuing with Ferdinand Hodler and the following catch-up thanks to Burkhard Mangold, Emil Cardinaux, Otto Baumberger, Niklaus Stoecklin, Herbert Matter…