The evolution of the Swiss Product Poster

Well, it’s done: Eleven months ago, the first meeting took place; now it’s been printed and sent to the clients of a Swiss financial services provider—‘Made in Switzerland,« a little book chronicling the origins and evolution of the Swiss Product Poster up to around 1960.
I’m quite honored to have been asked to compile the book, to write most of it, and to select the posters. It was published in German and French (no English edition) and—since it’s intended as a gift—is not for sale. However, our clients may receive a copy, of course.
Many thanks to VZ Vermögenszentrum for their trust, as well as to the Museum für Gestaltung, Steindruckerei Wolfensberger, Jean-Charles Giroud, and many others for their support!

More photos here

And voilà, a brief review by the curator of a Swiss public poster collection:
«Very well written, with engaging content—compact and informative. The quotes are also well chosen; I don't think it's oversimplified at all for the intended audience. Great.»