When Swissair was founded 1931, it wasn’t very likely that it was to be a model for civilian air travel for decades to come. But thanks also to its clever branding, the airline began to set the standards in the airline industry in the 50s and 60s. The Swiss were correspondingly proud of “their” airline company, which even could be said to have played a role in the construction of their national identity. The posters on display in the exhibition – all originals, of course, in large part from the 30s to the 60s, and all available – as well as the brochures, flight schedules, and other such ephemera, offer the public a view of the sometimes lovely, sometimes quite progressive way in which Swissair advertised not only its services but Switzerland as well throughout its many long successful years of flight.
To the posters, to the events