Rössli – preferably a 10

exact year of printing unknown – based on the price tag, this is probably one of the earliest of the numerous versions, circa 1935; the Rössli stubs – now something of a Swiss cultural icon – were launched in 1933 by the Burger Sons, which gave the Aargau tobacco company a significant boost in growth.

possibly also of interest – the somewhat more exotic-marketed product from the competition:

Indiana Cigars

or the rather awkwardly-looking original poster of the Jurassic producer Burrus:

F. J. Burrus – Boncourt | Tobacco, cigars, cigarettes