SBB Cargo – The Lifeline of the Swiss Economy
| Creator | |
|---|---|
| Printing year | 1962 |
| Printing technique | Lithography & Offset |
| Printer | J. C. Müller |
| Condition | A |
| Asking price (CHF): | |
| Sheet size (cm) | 128 x 90 |
| Categories | on the tracks | by cable car, Miscellaneous |
1 in stock
Just about everyone who visits Switzerland even occasionally has the Swiss graphic designer Hans Hartmann in mind: In 1972, he designed the dynamic SBB logo with the two arrows emerging from the Swiss cross.
Already ten years earlier, the SBB entrusted him with the design of a poster intended to establish in the public consciousness the achievements of the cargo division, which had previously received much less attention. His bold, technically cool, and precisely executed detail of a freight car with the steel wheel as an eye-catcher conveys what needs to be conveyed: solid, unshakable reliability.
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