Swiss goods
| Creator | |
|---|---|
| Printing year | 1949 |
| Printing technique | Lithography |
| Printer | J. C. Müller |
| Condition | A |
| Asking price (CHF): | |
| Sheet size (cm) | 128 x 90 |
| Categories | Plebiscites & Campaigns, Food | Drinks | Tobacco, Household & Department Stores, Fashion | Beauty | Health |
1 in stock
Original Swiss poster, designed by Paul Gusset on behalf of the «Central Office for the Swiss Origin Mark» (today Swiss Label) and printed in 1949 – to encourage the public (no doubt especially housewives) to prefer goods produced in Switzerland over foreign products.
Was there actually competition from German, French and Italian manufacturers so soon after the war? In any case, the motif featuring women dressed in traditional costumes and dancing to the then-already protected armbrust seal was ideal for supporting the Swiss economy in a fundamental way.
possibly also of interest – the crossbow in the service of Swiss furniture:
Swiss furniture – Well planned