Davos

Shortly after World War II, the Davos Tourist Office used this precisely drawn (and equally precisely printed) depiction of an Apollo butterfly to promote summer excursions and stays in the health resort in the Landwasser Valley, which had hitherto been promoted primarily as a winter destination.

The creators of the design were Walter Kern (1898–1966), active as both a businessman and an art critic, and Arnold Bosshard (1898–1974), who opened an agency for advertising consulting and design in St. Gallen in 1944—with Kern already having managed the advertising and sales department of the traditional Zurich printing company Gebr. Fretz in the late 1920s, before serving as director of the tourist association of... exactly: Davos, from 1930 to 1941. In that role, he was one of the driving forces behind the «50 Years of the Swiss Poster» exhibition organized by the local art society in 1941. In 1953, he took over the management of the Winterthur book printing company and the publishing house of the magazine «Werk».

You might also be interested in:
Seiler Hotels Mont-Cervin & Victoria | Zermatt

and

Säntis Cable Car | Schwägalp – Alpstein