Skiers fly with Swissair
| Creator | |
|---|---|
| Printing year | 1959 |
| Printing technique | Offset |
| Printer | Sigg Söhne |
| Condition | B+ |
| Asking price (CHF): | |
| Sheet size (cm) | 101.5 x 64 |
| Categories | in the air, Switzerland, Swissair & Aviation, Winter Posters |
1 in stock
An original vintage poster and a motif that was not only very popular among Swissair fans but also aimed primarily at the North American market to promote Swissair (and thus Switzerland itself) at that time. Exemplar from the first edition, already printed in 1959
It was designed by the Valaisian René Bittel (1928–1996), who initially worked in New York for Herb Lubalin before establishing his own agency and working for an international clientele from Geneva. His masterpiece is considered to be the revival of Patek Philippe. It may sound almost unbelievable today given the prices and waiting lists for their watches, but in the mid-1980s the Geneva brand was close to ruin. Bittel gave the company an identity – for instance, by designing all kinds of commercial art as well as the Calatrava ref. 3919, which became the face of the company. Shortly after their collaboration ended in 1996, Bittel died.
possibly also of interest – his tourism poster designed together with Herb Lubalin for the Swiss Traffic Authority:
Ski Switzerland