St. Moritz
| Author | Hugo Laubi |
|---|---|
| Year of printing | 1944 |
| Printing Technology | Lithography |
| Printing Company | Fretz Brothers |
| Condition | |
| Asking price (CHF): | |
| Leaf size (cm) | |
| Kategorien | Grisons, Switzerland, Winter motifs |
1 in stock
An original tourism poster designed by Hugo Laubi in 1944 for the St. Moritz Kur- und Verkehrsverein, centering on a folkloric scene in which a couple (bride and groom perhaps?) are sitting in a horse-drawn sleigh – so far, so good.
What is unusual, however, is that there is an almost identical variant of this poster (see below) in which only the characteristic lettering and the sun logo appear to be grouped or placed differently. However, a careful comparison of both the drawing and the application of color makes it clear that these cannot be the same printing stones and therefore not versions created at the same time. In addition, the print notice on this edition is in English, whereas the other one is in German.
Which variant was printed first and why there are two such similar versions – no idea. The most plausible assumption to us seems to be that it was about correctly depicting the mountain scenery in the background, after Laubi initially drew an imaginary view, which the officials of the spa association hadn't noticed – but which they couldn't just leave as is after being pointed out. And if they were already going to the trouble of printing a corrected version, they also placed the lettering and logo comme il faut (i.e., rather diagonally than horizontally). Which would mean that this version here was the second, but correct one. And that between the first and second version there was a month rather than a year.
But as I said, all just speculation. Perhaps a connoisseur of the local geography might chime in regarding the mountain scenery at some point...?