Martin Suter at PLACART

There are a few bestselling novelists who started out as copywriters—but there is only one who also wrote ads for Swissair. So I was all the more delighted that Martin Suter gladly accepted the invitation to speak at the current exhibition «Sky Society – Original Vintage Swissair Posters» about his years back in the 1970s when he was working for the legendary agency GGK, which was responsible for Swissair’s advertising at the time. In high spirits, Suter didn’t miss the opportunity to regale PLACART’s guests with some revealing anecdotes—though his candor didn’t go so far as to reveal what his next novel is about.