Closed from Monday, 22 July, till and including Monday, 29 July – however, am available pretty well via +41 79 639 01 39 or info@placart.ch

×
search

Stalden Cans

search

Creator Willi Trapp
Printing year 1938
Sheet size (cm) 128.5×91
Printing technique Lithograph
Printer Wolfsberg-Druck
Condition A-
Asking price 1'700 CHF
Categories Bern(ese Oberland), Food | Drinks | Tobacco

Hotel pioneer Caesar Ritz founds the Berneralpen Milchgesellschaft in 1892 to sterilize milk for the hotel industry in Stalden in the Emmental. The glass bottles are soon replaced by cans, which save the considerably grown company (not least thanks to the Stalden cream developed in 1903 and world-famous in Switzerland) during the global economic crisis of the early 1930s – albeit filled with fruit and vegetables. In 1971, Nestlé – who else? – takes over the business; in 2020, the multinational sells it to a company in Glarus.

In his design, Willi Trapp made use of the trompe-l’œil effect, which was very much en vogue at the time: the most deceptively realistic reproduction of the product possible, not even stopping at the light reflections of the metal. An original poster which, as far as we know, has never been on the market before and which looks great in any dining area with its rich red cherries.