Churwalden | Swiss Ski School

The – at least as far as we know – only poster before about 1970 that advertises Churwalden (and its ski school), located halfway between Chur and Lenzerheide and known until the early 1960s more as a climatic health resort than as a winter sports destination. It is therefore not only astonishing that this original poster was printed as early as 1936; the entire design with the skier shot from below in half-profile and thus appearing heroic in front of a glowing background is downright brimming with self-confident modernity and would have easily suited even far more sophisticated ski resorts.

Although neither the designer nor the photographer are mentioned on the poster, it could be Emanuel Gyger and/or Arnold Klopfenstein, both from the Bernese Oberland, who already made a name for themselves in their lifetime with expressive mountain photographs, but who also created numerous ski photos and repeatedly worked with the Brügger printing company based in Meiringen.
Another possibility would be Gustav Walty, who was a well-known figure in the winter sports circus as a photographer, illustrator, spa director in Pontresina, ski instructor in Sedrun and owner of an art publishing house in Klosters. The assumption that he might have helped his son or a relative to set up a ski school in Churwalden by designing a poster is hardly far-fetched.

see also here in the matter of Walty:

Superior Skis