| Creator | Walter Herdeg (Design), Andreas Pedrett (Photograph) |
| Printing year | 1933 |
| Sheet size (cm) | 127.5×90 |
| Printing technique | Intaglio |
| Printer | Art. Institut Orell Füssli |
| Condition | B+ |
| Asking price | 0 CHF |
| Categories | Grisons, Sports, Switzerland, Winter Posters |
The first actual alpine skiing races – i.e. organized by the International Ski Federation (FIS, Fédération Internationale de Ski) – did not take place until 1931 (in Mürren, by the way), as the FIS, which was dominated by the Scandinavians, did not recognize the alpine disciplines until 1930. Before that, the prevailing opinion in the federation was that alpine skiing was a bizarre quirk of the English (who, as you can see, also seemed to be wearing ties on the slopes). “Anyone who simply wants to ski down a slope is obviously too lazy for proper cross-country skiing and too cowardly for a jump over the hill,” they said.
In 1934, the FIS races were then held in St. Moritz – for which this rare original poster by Walter Herdeg (using a photograph by Andreas Pedrett) advertised from the end of 1933. The term “World Ski Championships” was not officially used by the FIS until 1937.
see also the version with the official program: