|Sheet size (cm)||127.5×90|
|Printer||J. C. Müller|
|Asking price||3'700 CHF|
|Categories||Animal, Food | Drinks | Tobacco|
Even though Herbert Leupin (1916–1999) is by many considered the most important Swiss poster artist after WW II (at least he won almost 90 times a Poster of the Year Award, granted by the Swiss state – the most of any poster designer – and the Medal Award of the Art Directors Club of Chicago in 1960), the humorous approach which began to replace his magic realism during the 40s seems somewhat staid to today’s viewer.
However, there are still quite a few posters that continue to put a smile on one’s face, even 70 years after its creation: This giraffe, for example, created for Eptinger mineral water, saying: “Even for the largest thirst”. It’s simple, it’s still effective, and it’s very catchy – a blue background which in principle is more associated with water wouldn’t be by far as striking as this bold orange.
One of his most sought after designs that received – of course – the Swiss Poster Award (in 1949);
rather condition A than A- (was folded; restored corner)