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Bi-Oro – Tanning & Protection

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Creator Otto Glaser
Printing year 1949
Sheet size (cm) 128×91
Printing technique Lithograph
Printer Wolfsberg-Druck
Condition A-
Asking price 2'300 CHF
Categories Fashion & Beauty

In complete contrast to Herbert Leupin’s design (see below), the Basel commercial artist Otto Glaser focuses here on the beauty of a radiant tan, featuring a lady in half-profile with a headscarf and pearl necklace spreading the sun cream (produced by Basel-based Ciba) on her right shoulder, the Bi-Oro tube with the iconic cap in her left hand. Pure summer.

The German version is also available.

maybe of interest as well:

Bi-Oro | Sunscreen