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Motosacoche

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Creator Edouard Elzingre
Printing year 1904
Sheet size (cm) 146×107
Printing technique Lithograph
Printer Atar
Condition B+
Asking price on inquiry
Categories Cars | Bikes | Racing, Romandy

Around 1900, the Geneva brothers Henri and Armand Dufaux designed an engine that could be fitted into the frame of any bicycle like a pannier. The approach was so successful that soon industrial production of the “pannier motor” – hence Motosacoche – began.
The poster, most likely printed in 1903 or 1904, shows the company’s first model, the Type-A engine, against a dramatic scenery, accompanied by a bare-breasted messenger of the heavens, who – probably to ennoble the product – is meant to remind one of Hermes, the messenger of the gods.