| Creator | Walter Kern & Arnold Bosshard |
| Printing year | 1948 |
| Sheet size (cm) | 102×64.5 |
| Printing technique | Lithograph |
| Printer | Wolfsbergdruck |
| Condition | A |
| Asking price | 3'200 CHF |
| Categories | Animal, Grisons, Switzerland |
Shortly after the Second World War, the Davos Tourist Office used this precisely drawn (and equally precisely printed) depiction of an Mountain Apollo butterfly to promote summer excursions and stays in the spa town in the Landwasser Valley, which until then had mainly been advertised as a winter destination.
The authors of the design were Walter Kern (1898 – 1966), a businessman and art critic, and Arnold Bosshard (1898 – 1974), who together opened a studio for advertising graphics and consulting in St. Gallen in 1944. Kern had already managed the advertising and sales department of the traditional Zurich printing company Gebr. Fretz at the end of the 1920s. From 1930 to 1941 he was director of the tourist office of… exactly: Davos. As such, he was one of the driving forces behind the exhibition “50 Years of Swiss Posters” organized by the Davos Art Association in 1941. In 1953, he took over the management of the Winterthur printing works and the publishing house of the magazine “Werk”.
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