Odol toothpaste

Original poster by the artist Marcus Campbell, born in London in 1905 and active in western Switzerland from the end of the 1940s; he accepted commissions as a commercial artist solely for financial reasons, whereby he only designed product posters – in this case for the in the canton of St. Gallen-based branch of the German oral hygiene company Odol, whose toothpaste was to be advertised.

His work was strongly influenced by American approaches; here he also concentrated on the most photorealistic possible reproduction of the product, including reflection and haptics – a style that emerged in Switzerland in the 1930s (magic realism), which was on its last legs with the advent of photographs printed in color and televisions in the mid-1950s. Nevertheless, it’s a very attractive and excellently printed poster that inevitably evokes nostalgic feelings; rare.

maybe of interest as well:

Hamol ultra – cares and tans