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Swissair – to India

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Creator Donald Brun
Printing year 1958
Sheet size (cm) 102×64
Printing technique Offset
Printer Basler Druck- und Verlagsanstalt
Condition A
Asking price 3'100 CHF
Categories Animal, in the air, rest of the world, Swissair

A richly decorated elephant against a jade-colored background, a dignitary with a turban on his back: for the target audience in the western hemisphere at the end of the 1950s (although: probably still today) the epitome of India; accordingly, the Basel commercial artist Donald Brun placed the animal, sacred in Hinduism, at the center of his design, which Swissair used from 1958 to advertise its DC-7 connections to India.

maybe of interest as well:

Swissair – India