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Swissair – To the European Alps


Creator anonymous
Printing year 1970
Sheet size (cm) 102×64
Printing technique Offset
Printer Atar
Condition A
Asking price 950 CHF
Categories in the air, Swissair, Switzerland, Winter Posters

Rare original Swissair poster, which probably advertised the Swiss airline in the USA. Interestingly, the slogan “World’s Greatest Ski Lift”, which was used several times on posters in the 1960s, is no longer used here – which suggests that Swissair had made an adjustment to its marketing strategy.

exact printing year unknown; probably around 1970