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Sport Toto Bets

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Creator Herbert Leupin
Printing year 1959
Sheet size (cm) 126.5×89
Printing technique Lithograph
Printer Frobenius
Condition A
Asking price 2'300 CHF
Categories Sports

One of the many posters created by Herbert Leupin that were chosen as one of the 24 best posters of 1959 in a competition organized by the Swiss Confederation. It was commissioned by the Basel-based Sport Toto Society to advertise its sports betting, the proceeds of which had been used to support the national associations and finance the promotion of young talent since 1938.

Leupin’s posters, designed (as in this case) by means of consistent graphic stylisation, have aged wonderfully and are still striking in the best sense of the word – in comparison to his painterly or collage works, for example, which today appear somewhat childlike. A reduced, complementary choice of colours and the restriction to a single detail – foot on the football – heighten the expressiveness, still and again and again. But that is just an opinion (albeit ours).

As is usual with the posters printed by Frobenius in Basel, the sheet size of 126.5×89 cm is somewhat smaller than the regular world format (128×90.5 cm).

The Sport Toto society no longer exists; since 2007, the lottery companies Swisslos and Loterie Romande have organised the procurement of funds.

maybe of interest as well::

Football World Championship 1954 in Switzerland